全家便利商店聯名雙好2byWu&Chen、傑作陶藝深根在地設計與陶瓷產業

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近年隨臺灣地方工藝與設計力的多元整合，鶯歌陶瓷產業也透過設計串連、異業合作與同業聯盟，日漸找回鶯歌陶瓷「MIT」的亮眼魅力。2022歲末年終，全家便利商店也在這波國內陶瓷產地振興的浪潮中扮演重要推力，今年邀請鶯歌在地百年陶瓷品牌 - 傑作陶藝，聯名近來屢獲國內外設計獎肯定的雙好2byWu&Chen，以2023兔年量身設計「鴻兔大展」限量存錢筒禮盒，期待三方的聯名年節禮，不僅能深根新銳設計力，也將臺灣陶瓷產業純熟精湛的工藝技術，帶入臺灣日常與重要節慶之中。

 

「『雙』與『好』在臺灣的習俗中，帶著圓滿和諧的語意；英文的『2』（two）發音也是正巧是兔，雙好2byWu&Chen品牌識別logo上的兔子與2（two）的諧音，也成為這次與傑作陶藝合作的契機與靈感來源。」雙好設計此次以品牌識別的「兔」出發聯名設計，以「雙兔」與為其靈感，更期待「子母兔」的意象能帶來新年度的幸福親密與整年的好運富足。每組「鴻兔大展存錢筒」禮盒內皆附贈一套鴻兔大展癸卯兔年限量紅包袋（六入）、Let’s café中杯經典熱美式咖啡兌換券兩張。

 

傑作陶藝則是鶯歌創立時間最早的在地窯廠之一，其精湛創新的陶瓷工藝技術，數度獲選為臺灣致贈外國元首、重要外賓的禮贈品牌，2018年起連續三次作為中華民國參加APEC代表製作專屬元首贈禮。在榮獲文化部頒發「臺灣工藝之店」後，更積極推廣陶瓷廢料再生技術製成的產品。

FamilyMart Collaborates with 2byWu&Chen and Excellence Collection to Deepen Local Design and the Ceramic Industry
 

In recent years, driven by the diverse integration of local Taiwanese craftsmanship and design power, the Yingge ceramic industry has gradually reclaimed the brilliant charm of "Made in Taiwan" (MIT) ceramics through design networking, cross-industry collaborations, and peer alliances. As 2022 drew to a close, FamilyMart played a major driving force in this wave of domestic ceramic origin revitalization. The convenience store chain invited Excellence Collection—a century-old local ceramic brand based in Yingge—and 2byWu&Chen, a design studio frequently honored with domestic and international design awards, to jointly create a limited-edition "Prosperous Rabbit" coin bank gift box tailored for the 2023 Year of the Rabbit. It is hoped that this tripartite joint lunar new year gift will not only deeply root emerging design forces but also bring the sophisticated and exquisite craftsmanship of Taiwan's ceramic industry into everyday Taiwanese life and major celebrations.
 

"In Taiwanese tradition, the characters '雙' (double/pair) and '好' (goodness/auspiciousness) carry the implication of fulfillment and harmony; coincidentally, the English word 'two' sounds similar to the Chinese word for rabbit (tù). The phonetic resemblance between the rabbit in the 2byWu&Chen brand logo and 'two' served as the inspiration and catalyst for this collaboration with Excellence Collection." Taking the "rabbit" from their brand identity as the starting point, 2byWu&Chen designed this collaborative piece inspired by "twin rabbits," hoping that the imagery of a "mother-and-child rabbit" will bring affectionate bonding and happiness in the new year, along with good fortune and abundance for the whole year. Each "Prosperous Rabbit Coin Bank" gift box includes a set of limited-edition "Prosperous Rabbit" Lunar New Year red envelopes (a pack of six) and two exchange vouchers for Let’s Café medium hot classic Americano.
 

Excellence Collection is one of the oldest local kiln factories established in Yingge. Its exquisite and innovative ceramic craftsmanship has repeatedly been selected as an official gift brand by Taiwan for visiting foreign heads of state and distinguished foreign guests. Since 2018, it has been commissioned for three consecutive years to craft exclusive presidential gifts for the Republic of China’s delegation to APEC. After being honored by the Ministry of Culture as a "Taiwan Craft Store," the company has been even more proactive in promoting products made with recycled ceramic waste technology. 

 

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