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Hornet Man of the Month Visual Design & Content Management

Man of the Month邀請到各領域的代表人物,以「Playful」、「Youth」、「Young」為題,打造與使用者之間的對話框,保有Hornet的品牌核心,展現出每一位代表人物的孩子氣,也專注在關心LGBT族群與人權議題上的呈現,每一個emoji都是每一位代表人物的內心話,帶著一點玄外之音的嘲諷,也串聯了LGBT的社群。

Visual identity, series of idents and promotional assets for Hornet’s Man of the Month. Playful, Youth and Young is the spirit, a dialogue captures the vibrancy of LGBT group and celebrates the exuberant spirit of Hornet’s brand value.

Client / 

Hornet

Role / 

Art Direction
Photography
Visual Design
Branding

Year / 

2017

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