2024年 World Gin Awards / Range Design / Label Design Silver 銀獎

萃一杯醲酒，說臺灣的故事
將在地風味裝進酒瓶裡，以酒瓶窺見在地景緻

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醲琴酒系列的酒標設計，以花蓮經太平洋沖刷的不規則海岸線為酒標造型設計，勾勒出東臺灣在地琴酒風味的自由奔放。酒標正面以「醲」書法體呈現品牌率性、親土性格；雙面印刷設計，則透過透明酒瓶，窺見在地迷人景緻與風味特色，並以風味素材的色調，展現酒款的花蓮系列。

 

World Gin Awards 2024

Range Design / Label Design — Silver

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Crafting a Fine Spirit, Telling Taiwan’s Story

Encapsulating local flavors within a bottle—a visual gateway to Taiwan's breathtaking landscapes.

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The label design for the NONG Gin series takes inspiration from the organic, wave-swept coastline of Hualien along the Pacific Ocean, echoing the untamed and expressive flavor profile of Eastern Taiwanese gin.
 

The front of the label features the calligraphic character “醲” (NONG), expressing the brand’s uninhibited, grounded character. Utilizing a double-sided printing technique, the transparent bottle reveals a subtle vista of local scenery and flavor notes from within. Each edition in the Hualien series is further distinguished by a curated color palette derived from its core botanical ingredients.